INDUSTRIAL HERITAGE TOURISM - IT'S ALL IN THE MIX.
Successful industrial heritage marketing through combination with wider tourism offers
16 to 18 October 2019 ERIH Anchor Point 'German Technical Museum' in Berlin, Germany.
call for papers will be published mid-March
The 14th ERIH Annual Conference took place from 10 to 12 October 2018 in the ERIH Anchor Point 'Museum of Industrial Heritage' in Bologna, Italy. The topic of the conference was "Mind the gap - The challenges for promoting industrial heritage in the 2020s"
Over the last 25 years European Industrial Heritage has become established as a major sector of tourism. Hundreds of millions of people visit to European industrial sites each year due to the efforts of many individuals and organisations, including ERIH
However this is no time for complacency, the promotion of industrial heritage needs to move with the times and ensure we reach out to as many people as possible. We need to show awareness of changes in European lifestyle and society in general and look forward to attracting as wide a diversity of people with as wide diversity of interests to our sites as possible. What societal changes need to be addressed? What opportunities are we presently missing? What gaps should we address in future marketing and promotion?
We have selected examples of good practice showing innovative and successful approaches in attracting new audiences to industrial heritage and which demonstrate significant awareness of societal change.
Please find here the
review of the conference