INDUSTRIAL HERITAGE TOURISM - IT'S ALL IN THE MIX.
Successful industrial heritage marketing through combination with wider tourism offers
16 to 18 October 2019 ERIH Anchor Point 'German Technical Museum' in Berlin, Germany.
The aim of this conference is to explore ways that industrial heritage sites can be promoted more fully within wider tourism offers.
The growth of international tourism during the 21st century has been phenomenal and industrial heritage tourism is losing more and more its niche market image and is on its way to be recognized as a respected part of our cultural heritage. Although this is good news, the question is if industrial heritage on its own is enough for long-term attraction of visitors and for the stimulation of repeated visits? Or if linking the promotion of industrial heritage more fully with other sectors of tourism is the success factor for future tourism marketing?
We will present different speakers with innovative and best practice examples of how the promotion of industrial heritage can be combined with other sectors of tourism. In workshops we want encourage discussions about your experiences and foster the exchange between delegates. ERIH also offers a poster session during the conference.
As in previous years the ERIH Annual Conference 2019 includes the ERIH General Assembly (for ERIH members only), two evening events and excursions before and after the conference programme.
Our hosts the Berliner Zentrum Industriekultur (bzi) and the ERIH Anchor Point Deutsches Technikmuseum (German Technical Museum) developed an exciting and interesting programme to give you insights in Berlin´s industrial heritage.
Registrations are open until 27th September 2019 the latest. Provisional bookings have been made in two hotels in walking distance to the conference venue (details see programme). Please book directly with the hotels.
The 14th ERIH Annual Conference took place from 10 to 12 October 2018 in the ERIH Anchor Point 'Museum of Industrial Heritage' in Bologna, Italy. The topic of the conference was "Mind the gap - The challenges for promoting industrial heritage in the 2020s"
Over the last 25 years European Industrial Heritage has become established as a major sector of tourism. Hundreds of millions of people visit to European industrial sites each year due to the efforts of many individuals and organisations, including ERIH
However this is no time for complacency, the promotion of industrial heritage needs to move with the times and ensure we reach out to as many people as possible. We need to show awareness of changes in European lifestyle and society in general and look forward to attracting as wide a diversity of people with as wide diversity of interests to our sites as possible. What societal changes need to be addressed? What opportunities are we presently missing? What gaps should we address in future marketing and promotion?
Please find here the
review of the conference