Nový Jičín – Town of Hats Visitor Centre

You can try out around 300 different head coverings at the Nový Jičín visitor center. Its interactive exposition will uncover the secrets of hat-making technology and lead you through the local hat-making tradition, the roots of which reach back to the 16th century.

Part of the exposition will introduce you to the Hückel family, whose family business was the pride of Czechoslovak interwar export. At that time, the town was considered to be one of the richest centers of northeastern Moravia and was even called “the town of millionaires”! At the end of the tour, you will be able to manufacture one mini-hat on a one-of-a-kind steam machine and decorate it.