‚WORK it OUT‘: The ERIH-Event celebrating the European Year of Cultural Heritage EYCH 2018

A pan-European dance performance, presented by Transparent Design.

Thousands of young people dancing simultaneously at about 100 ERIH sites to the strains of Beethoven's Ode to Joy on 1 May 2018: This is what the creative minds of Frankfurt based Transparent Design, winner of an agency pitch launched by ERIH, plan to celebrate industrial monuments and museums throughout Europe on the occasion of the European Year of Cultural Heritage EYCH 2018. The recent ERIH conference at Copenhagen staged the official presentation of the dance event titled “WORK it OUT”.

The title illustrates the active exploration of a site and creatively reflects the spirit and rhythm of industrial production. Simple steps and the rhythmically adapted version of Beethoven’s music are meant to encourage the audience to join the dance. With its focus on young people the event aims to make these target groups more enthusiastic for industrial heritage.

About 100 youngsters per site will rehearse the dance following a standardized choreography. Participating ERIH members are supported by a detailed event concept, a briefing for schools and other partners, and a video guide to ensure that the performances at each site are properly filmed and uploaded.

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