Traunsee-Almtal Tourism Association

The Salzkammergut has been shaped by industry and commerce for centuries, which are part of the regional culture and reach far back into the past. The origin of the name "Salzkammergut" goes back to the rich salt deposits. Salt not only gave the name to this  region, but also contributed more and more to the economic boom of the Salzkammergut in the late 17th and 18th centuries through the salt trade.

The Traunsee-Almtal Tourism Association, a region in the Salzkammergut, has taken up the theme of industrial culture as it is a clear unique selling point for the region. From 2021, the "Long Night of Industrial Culture" will be organised in the region. Traditional industrial companies in the region open their doors for one night and allow a look behind the scenes of industry. In the meantime, 25 companies & museums open their doors to the public and allow visitors to participate in industrial history up close for one night with guided tours, walking tours and presentations. The participating businesses are rounded off and musically supported by the Gmundner Festwochen, who create a musical supporting programme.

In 2024, the town of Bad Ischl and the Salzkammergut region will be the European Capital of Culture. One focus of the planned events in the Capital of Culture year will be industrial culture. Among other things, there will be industrial culture themed tours in museums, a new industrial history magazine with numerous company and museum portraits has been published and the continuation of the "Long Night of Industrial Culture" and, for the first time, a symposium on industrial culture are planned.