The Gösser brewery is in an attractive group of buildings begun in 1860 by 28-year-old Max Kober. It became one of the biggest breweries in Austria. It started to export beer in bottles in the 1920s and by the 1970s it produced near a million bottles a year. The brewery museum – which they call the ‘Gösseum’ – is entered through a modern glass extension. It explains the tradition of brewing in the area since the Middle Ages as well as the history of the Gösser company. Displays explain how beer is made and display advertising and bottles. A surprising item on display is a biplane with a beer advertisement on the side. Visitors have a tour of the brewery and – of course – an opportunity to taste the beer.