How can teenagers and young adults between 13 and 25 years be inspired by industrial heritage? This is what Ashleigh Taylor, HwB Torfaen (UK), discussed in her presentation on the Blaenavon World Heritage Youth Ambassadors. The idea behind the project, which is now being carried out at five World Heritage sites in the UK, is the observation that while industrial heritage sites cooperate with schools, pupils and students are not very well represented amongst industrial heritage volunteers. To overcome this, the Youth Ambassadors programme focuses on young people and their lifestyles, using industrial heritage primarily as a means of making contacts, for example in youth clubs. The subsequent setting-up of small groups helps to ensure that everyone has a say and that working together proves to be fun, not least because it boosts self-esteem and the ability to solve problems, qualities which the participants can also put to good use in everyday life. The young people organise community events on a voluntary basis, assist in the preservation of historical monuments, conduct audits, visit museums together and much more. In the end, they shall not only understand the local or regional industrial culture and its influence on the community, but also take an active role and make their ideas heard.