Beer is not simply beer. The huge visitor centre in the historic Carlsberg Brewery covers an area of around 10,000 square metres and as such seems to be a complete brewery universe. Today more than 500 different beers are linked with the name Carlsberg. A tour of the museum leads you through the original and still operational brewing plant set up by J. C. Jacobsen in 1847. Here visitors are greeted by, amongst other things, the largest collection of bottles in the world, a powerful steam engine, cellars with their yeast germinating boxes, a barrel workshop and above all the old brewing room where three copper kettles still brew special beers. Even the once indispensable brewery horses now enjoy a permanent home in a new stable specially built for them in 1992. And last but not least, over 49 varieties of Carlsberg beer are waiting to be sampled in the Jacobsen bar. And to ensure that all visitors can immediately find something to meet their individual taste, they can take a sniff of their favourite aroma in advance at a “smelling table” in the “Sensory Room”. And afterwards you can always extend your beer experience with a stroll through the museum’s own sculpture garden where you can admire the huge art collection belonging to the Carlsberg family.
Your nose is the most important organ in the so-called Sensory Room where each sample is accompanied by a detailed description. Lovers of coffee, toast and liquorice, for example, should try Jacobsen Brown Ale. By contrast classic Carlsberg Pilsener lager is something for those who value the fragrance of citrus fruit and hops.
Variations in taste are by no means marketing gimics for the Carlsberg brand. From the very start, the man who set up the brewery, J. C. Jacobsen, was always keen on modernising his brewery and refining his products to suit all tastes. His steam-driven brewing plants and fresh developments in cooling techniques set new standards. Nor should we forget the “Carlsberg Foundation” that was set up in 1876, thanks to which a pioneering brewing technique was soon developed to cultivate a bottom-cropping yeast fungus. When he founded the Ny (=new) Carlsberg Brewery in 1882 Carl Jacobsen followed successfully in his father’s footsteps. He also inherited his father’s sense of responsibility to the community by bequeathing his huge art collection to the state at the end of the 19th century. This can still be seen in the internationally renowned Ny Carlsberg Glyptothek in Copenhagen.
Today Carlsberg is the fourth largest brewery concern in the world. A workforce of around 43,000 in 150 countries produces an output of over 116,000,000 hectolitres a year. In 1975 the voice of Orson Welles coined the commercial slogan that sealed its image: “Probably the best lager in the world”. That said, the light lagers (as a rule made with only a small proportion of hops) make up only a part of the immense range of products that cater for all tastes. These include, for example, Criollo Stout, a very dark beer containing chocolate and a touch of English liquorice. The Carlsberg Visitor Centre combines this inconceivable variety of beers with the history of the industrialisation of brewing in the 19th and 20th century to provide an extremely stimulating experience.
|Recommended duration of visit:||2 Hours|
|Duration of a guided Tour:||45 Minutes|
|Access for persons with disabilities:||Available|
|Infrastructure for Children:|
|Visitor centre on site:||yes|
|Gift and book shop on Site:||yes|
May to September:
October to April:
Tuesday - Sunday 10am-5pm