SCHMUCKWELTEN | World of Jewellery Pforzheim

When margrave Karl Friedrich von Baden founded the manufactory of jewellery and watches in 1776, he laid the basis for the development of a small town to a city and a center of jewellery and watch industry with global reputation.

In the course of the past centuries, national and foreign goldsmiths established locations in this place, where in former times people worked with saws and hammers, bent their products into shape and did soldering work. The continuous development of high-precision technologies gave the impulse for the creation of an advanced jewellery center with a brilliant reputation throughout the world.

Right at the heart of the “City of Gold” visitors can experience the fascination of this industry in an interactive and entertaining manner. In the “World of Jewellery” SCHMUCKWELTEN Pforzheim you discover more than the flavour of gold.

The centre features on more than 4.000 m² fantastic experiences related to the history of the jewellery industry and unique shopping opportunities. Walk through a breathtaking edutainment-park and discover attractions like the wall of gold or learn about traditional and modern jewellery processing techniques in the transparent factory where you can buy jewellery right at the point where it is produced.

Let yourself be enchanted by Europe’s unique entertainment and shopping centre for jewellery and watches in the “city of gold” Pforzheim.

SCHMUCKWELTEN | World of Jewellery Pforzheim
Westliche Karl-Friedrich-Straße 56
75172 Pforzheim
+49 (0) 7231 - 994444

Recommended duration of visit: 2,5 Hours
Duration of a guided Tour: 30-90 Minutes
Admission: Charge
Access for persons with disabilities: Available
Infrastructure for Children:
Gift and book shop on Site: yes

Monday - Saturday 10am-7pm
Sunday, public holiday 11am-6pm

  • Guided tours optional
  • Tours in other languages
  • Guided tours for children